Content is still King
When content is king, it’s more important than ever to have a system in place for regularly creating engaging and interesting social media content for your agency. But who has the time or energy to sit down for hours at a time and come up with new ideas?
Finding the time to post regular, high-quality content can be a challenge. It’s easy to get caught up in the day-to-day and lose sight of the bigger picture. That’s why taking a step back and implementing a social media posting schedule is important, especially when the content is used for lead generation and brand-building purposes.
A well-executed social media marketing strategy can help to build brand awareness, generate leads, and cultivate relationships with potential and existing clients.
Consistency is one of the most important elements of a successful social media marketing strategy. Posting regularly and keeping a consistent voice across all social platforms helps to build trust and credibility with your audience.
Another key element of a successful social media marketing strategy is engagement. Insurance can be a complex and sometimes dry topic, so it’s important to find ways to engage your audience and encourage them to interact with your content. Asking questions, hosting giveaways, and providing useful information are great ways to engage people with your social media posts.
Ideas for your social media content creation might look like this, with topics related to your industry or specific products or services you offer:
- Various products/services available
- How to choose the policy to fit your needs
- Tips for getting the most out of your services
- Benefits of using the product in question
- Getting started with a certain product or service
- Tips and tricks for using products like a pro
- How to get the most out of your product of choice
Coming up with a few ideas here and there is easy, but then that one day comes, and you’re blocked. No ideas are flowing, but you need to post something soon to stay on schedule.
What if we said you could reduce your time on social media marketing to 3 minutes? Sounds too good to be true? Well, it is possible to plan and schedule your social media posts in advance using a social media scheduler.
This means you can batch-create content and automatically post it throughout the day without spending hours on social media marketing. Plus, following a posting schedule can ensure that your social media content is well-rounded and engaging.
An All-In-One Solution For Content Creation
Social Jazz is a social media scheduler that helps you to maintain a consistent social media posting schedule.
It has three engines: Content, Branding, and Posting.
The Content Engine allows you to choose from a catalog of topics and relevant issues created by subject matter experts. The Branding engine will generate graphics, add captions with the content engine’s information, and customize them with your company colors and logo.
The Posting Engine will schedule everything for an entire year and prevent content gaps (short periods without posting content) or droughts (long periods without content). This social media tool is essential for businesses that want to maintain a strong social media presence.
Social Jazz is a social media scheduler that takes the guesswork out of social media posting. Simply pick topics and events during sign-up, and Social Jazz will create a posting schedule for you. As Social Jazz learns what works best for your business, it will provide suggestions that keep your plan fresh and your social media active. So you can focus on running your business and leave the social media to us, and the process to get started takes…3 minutes.
Here’s how you do it.
Three Steps in Three Minutes
- The first step in the sign-up is to decide on the topics and categories you want to cover in the insurance industry, and what high-level category to include.
- Choose which platforms to include: FB, Twitter, Instagram, etc.
- Duke Engine uses information from the first two steps to create the content.
Following these three quick steps, your content will be populated, and you will have full access to customize and edit whatever you like. The whole process takes 3 minutes or less, but we are factoring in the longest part—waiting on the confirmation email you need for sign-ups.
Why It Matters for your Agency to Have a Good Plan In Place
Social media has become an essential platform for businesses of all sizes, and insurance agencies are no exception. Your agency must have a social media strategy and plan for posting and creating the calendar to be effective. Without a plan, you risk missing opportunities, appearing unprofessional, and losing business.
Internet users worldwide spent 147 minutes per day on social media in 2022, up from 145 minutes in 2017. Social Jazz gives you a simple toolkit for posting timely and relevant content that grabs your potential clients’ attention. Our tools enable you to address needs and concerns without delay. Additionally, regular postings will boost your visibility and build trust with clients and potential clients alike.
A recent survey found that 41% of local businesses depend on social media to drive revenue, and 74% of consumers rely on social media to guide purchasing decisions. For small businesses, social media can be an effective and affordable way to reach a large audience. 96% of small businesses say they use social media in their marketing strategy, and many reports see a return on investment within six months.
In addition to promoting products and services, businesses can use social media to build relationships with customers and create a sense of community. With 81% of shoppers researching online before purchasing, it’s clear that social media can have a major impact on the growth of your insurance agency and its bottom line.
Investing the time to create a social media posting schedule will pay off in the long run. Being proactive and organized can ensure that your insurance agency makes the most of social media.
Let Social Jazz Be Your Social Media Scheduler
Social Jazz understands that the insurance industry is a complex and ever-changing landscape. Our team has the insights and expertise you need to stay ahead of the curve. With the Social Jazz platform, you can navigate the ever-changing landscape of social media and social media marketing with confidence.
Social Jazz is the only company that can provide a catalog of content married with automation. This unique combination allows us to create specific branding for our clients, unmatched by our competitors. Our publishing engine is the heart of our operation, and it allows us to quickly and easily create high-quality content specifically tailored to each client’s needs. In addition, our automation capabilities allow us to manage the entire process from start to finish, ensuring that our clients always receive the best possible service.
Contact us today to learn more about how we can help you grow your business and develop a long-term, targeted, automated strategy you can trust.